• AEC Firm Leadership
  • Organizational Management
  • Strategic Planning
  • Business Development
  • Client Care Management
  • Branding & Identity
  • Graphic Design
  • Digital Media & Marketing
  • Strategic Communications
  • Public Relations
  • Marketing Strategy
  • Project Management
  • Market Research & Analytics
  • Proposal & Technical Writing
  • CRM Implementation & Management


Sarah Nolan Hoff

When I was a child, my mother kept telling me I should be a detective as I was always observing everything around me, and describing it back to her in great detail. This curiosity, combined with a passion for design, has lead to a career of seeking out ways to improve the marketing, communications, and business processes for the firms I work with.

From speaking engagements to white papers to social media, I’m constantly working to provide my clients with information on the latest trends and innovations to help them achieve their goals, and support their business. A trained graphic designer, I also keep current on latest trends in presentation and document production technology.

With over 15 years’ experience in the industry, I have led strategic marketing efforts for internationally renowned engineering and architecture firms to develop their brand, understand their position in the marketplace, and develop strategies to pursue projects in their target sectors which include the corporate, healthcare, cultural, residential, and education markets.

Speaking Engagements

Scenario Planning for Agility
SMPS Northeast Regional Conference 2018

Maximizing your Professional and Personal Profiles
SMPS NY Chapter Coordinator’s Club 2018

From Coordinator to Principal
SMPS NY Chapter Coordinator’s Club 2017

You Had Me at Hello: Developing Client Care Programs to Make Your Firm the Leading Actor
SMPS Southwest Regional Conference 2016
SMPS Southern Regional Conference 2016

How to Manage It All
SMPS Uber Conference CPSM Day 2015

Marketing on Top: Navigating the AEC Glass Ceiling
SMPS NY Chapter Leadership Lunch 2015


2017 Woman in Real Estate
New York Real Estate Journal

Vanguard of the Year
SMPS New York

Marketing Communication Award
Brand Identity 2nd Place
SMPS New York

2016 Woman in Real Estate
New York Real Estate Journal


Striving for Excellence Awards Judge
Marketing and Communications Awards Judge
Chapter Advisory Committee, NY Chapter
Past President 2013-2014, NY Chapter

Foundation Committee, NY Chapter



Cerami Branding

Cerami Branding

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Cerami Corporate Identity

Cerami Corporate Identity

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Cerami SCUP Poster

Cerami SCUP Poster

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Cerami Tri-Fold Brochure

Cerami Tri-Fold Brochure

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Cerami 50th Anniversary Video

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You Had Me At Hello

You Had Me At Hello

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Sarah Nolan Hoff

Brooklyn, New York